Xarra Bookstore, which is renowned for stocking South African and African books, is relaunching its brand with a grand opening on Saturday July 29 2017 at its new premises in Midrand, Johanesburg. The name ‘Xarra’ is from the Khoi language and means “diverse people unite’.
Many booklovers will surely remember the name Xarra Books. The famous, independent bookstore first opened its doors towards the end of 2005 in Newtown, Johannesburg, and it became an instant cultural phenomenon. Xarra is the home of the African book.
Contrary to media reports, the bookstore has never closed down but simply moved to Constitution Hill, Braamfontein, Johannesburg, and is now happily settled at its brand new location at No.264 Turbit Avenue, Halfway House, Midrand. The bookstore is co-owned by Kays Mguni and June Josephs.
Saturday’s event, besides showing Xarra customers the new premises where they can go and buy their new supply of books, will be highlighted by the introduction of Professor Keorapetse William Kgositsile, or “Bra Willie” to many, as the patron of Xarra Books.
Prof Kgositsile, South African poet and political activist, is a loyal Xarra customer who has over the years purchased our books relentlessly. “This is something new but we have been working with him behind the scenes to relaunch the bookshop and to look at how we can better support young black poets and aspiring writers and how we can promote the reading of African books,” says Mguni.
The programme will be opened by Lebo Mashile, an established actor, writer and performance poet. A series of events have been planned for the relaunch, and these include an interactive discussion with the audience attending the function and entertainment (music) by Lex Futshane, a prolific jazz maestro and internationally acclaimed artist.
Guests expected to attend the event include Freddie Harlis, Professor Kgositsile, Natalia Molebatsi (writer, performance poet), Phillippa Yaa de Villiers (award-winning SA author and performance artist), Richard Rodriquez Roodt (poet) and Myesha Jenkins (activist, writer and performer).
Xarra books explore ancient civilisations of the Mother Africa, the learnings of Timbuktu, the teachings of Marcus Noriah Garvey, the writings and inspiring tales of Chinua Achebe, Ngugi wa Thiongo, Wole Soyinka, Dambudzo Marechera and others.
The books sold at Xarra also weave through urban dramas and popular fiction by the likes of Ben Okri, Zakes Mda, Toni Morrison, James Baldwin, Zane, Isadore Johnson as well as biographies of African heroes: Nelson Mandela, Malcom X, Kwame Nkrumah, Martin Luther King and a lot more. Xarra also sells music (DVDs, music videos and CDs) and art from across the continent of Africa, the Caribbean, the Americas and the rest of the African diaspora.
Xarra Books will launch its snazzy new website and an uplifted brand image in a few days.
For further information on the relaunch, please contact:
011-312-7582 or firstname.lastname@example.org